Web Design For Dummies, 3rd Edition. This sample PDF report dashboard for Google Analytics shows an overview of the things you can track, such as where. A beginner’s guide to google analytics p6 » Make sure those using your Google Analytics account have appropriate access (user or admin) » SSL Encryption blocks keywords users search when logged into any Google platform, or when using Firefox v14. Be aware that when reporting traffic.
Find more information about:ISBN:2244OCLC Number:77540819Notes:Includes index.Description:xviii, 362 pages: illustrations; 24 cm.Contents:Introduction. Part I: Getting Started with Web Analytics. Chapter 1: Understanding Web Analytics.
Chapter 2: Steering Clear of Common Terminology Confusion. Chapter 3: Getting Your Hands Dirty with Web Data. Part II: Choosing the Right Web Analytics Solution. Chapter 4: Web Analytics Tools You Can Use.
Chapter 5: Investing in Web Analytics Tools. Chapter 6: Discovering Niche Solutions. Part III: Searching for Statistical Treasure. Chapter 7: Taking Out the Trash.
Chapter 8: Reviewing Site Referrers. Chapter 9: Getting to Know Your Visitors. Chapter 10: Identifying Your Most Important Pages. Chapter 11: Key Performance Indicators Insights.
Part IV: Knowledge Is Power - Making Analytics Work for You. Chapter 12: Sifting through Search Data. Chapter 13: Increasing Web Site Visibility. Chapter 14: Revisiting Your Online Advertising Strategy.
Chapter 15: Chronicling Your Web Analytics History. Chapter 16: Fine-Tuning Your Web Site. Part V: The Part of Tens.
Chapter 17: Ten Web Analytics Myths, Mistakes, and Pitfalls. Chapter 18: Ten Reasons Why Web Analytics Will Revolutionize E-Business.
Chapter 19: Ten Web Analytics Best Practices. Appendix: Web Analytics Glossary. Index.Series Title:Responsibility:by Pedro Sostre and Jennifer LeClaire.More information:.Abstract.
Google Analytics also generates detailed statistics about the visitors to your website. The main highlight of this program is that it’s aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew, which means it’s geared specifically towards business types, not tech types.Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing, and even digital collateral such as links within PDF documents. Google Analytics also allows you to track your landing page quality and monitors your conversions. Remember, conversions don’t always mean sales. This program can track whether users are viewing the page you want them to. The dashboard for Google Analytics provides at-a-glance reporting on your site.Google Analytics works through the Google Analytics Tracking Code (GATC). The GATC is a snippet of JavaScript code that the user adds onto every page of their website.
This code acts as a beacon, collecting anonymous visitor data and sending it back to Google data collection servers for processing. Data processing takes place hourly, although it can be three to four hours before you can get your data back. The Google Analytics Dashboard (shown in the above figure) can give you information at a glance about traffic, site usage, and traffic sources, among many others.The GATC also sets first party cookies on each visitor’s computer. Cookies are parcels of text that are used to track, authenticate, and maintain specific information about users. The cookies are used to store anonymous information such as whether the user has been to the site before (new or returning visitor), what the timestamp of the current visit is, and where the user came from.Google Analytics is very easy to install on your website.
They provide HTML code snippets that you can copy and paste into your page through the Global element, which means that the code snippet applies to every page across your site, and you won’t have to go in and add it by hand, unless you’re using goal tracking or conversion tracking code.